Camel fashion products are
high quality fashion items established in 1977. It has since become
synonymous with the outdoor life and the spirit of adventure.
The brand was introduced to Malaysia in 1984
by Camel Adventure Gear (M) Sdn Bhd, the franchisor. From a humble turnover
of less than RM1 million the brand managed to surpass the fifty-million
ringgit mark in just ten years.
Camel Stores are one-stop retail outlets of
the brand offering a complete range of products with the core strategy
of being customer oriented. The business format franchise was established
in 1992 with the pilot franchise store installed in Penang.