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Camel fashion products are high quality fashion items established in 1977.  It has since become synonymous with the outdoor life and the spirit of adventure.
The brand was introduced to Malaysia in 1984 by Camel Adventure Gear (M) Sdn Bhd, the franchisor. From a humble turnover of less than RM1 million the brand managed to surpass the fifty-million ringgit mark in just ten years. 
Camel Stores are one-stop retail outlets of the brand offering a complete range of products with the core strategy of being customer oriented. The business format franchise was established in 1992 with the pilot franchise store installed in Penang.